About Us

BlueTech Holding Ltd. and its subsidiaries are part of Midis Group, the leading global technology providers for over 50 years in the Middle East, Europe and Africa.

Driving customer success through over 20 years of market leadership and innovation.

As a strategic and focused distributor for IBM and Lenovo for more than 20 years, BlueTech Holding Ltd. serves its partners in more than 30 countries through its five subsidiaries in Lebanon, UAE, Qatar, Jordan as well as in North, West & Central Africa.

Providing end-to-end technology advisory solutions for business partners across the Levant, Gulf and Africa.

Rich with many years of experience in the IBM and Lenovo portfolios, the BlueTech team provides, on top of end-to-end technology advisory solutions, the best market intelligence and know-how paired with outstanding support for its business partners.

We have spent more than two decades developing and fine-tuning our services, giving you more time to innovate and push your business forward.

Our Services

Training & Enablement
Onboarding Support
Account Planning
Lead Generation
Marketing Campaigns
Solutions Architecture
Programs Management
Consulting & Advisory support

Our Vision

To be the preferred strategic partner in MEA, by delivering innovative solutions that enable and support your digital transformation agenda.

Our Mission

To empower businesses and drive partners’ growth by delivering leading technologies and providing focused, innovative, and customized services along with superior and continuous support.

Through the Years...

  • Lebanon

    BlueTech SAL registered in Lebanon in 1998 to cover the distribution of Lenovo PCG and DCG, IBM Software and IBM Systems in Lebanon and Iraq.

  • Iraq

    In line with BlueTech expansion strategy, Iraq territory is added. Ensuring the distribution of IBM Software / Hardware and Lenovo.

  • Levant

    In 2004, following the IBM spin-off of its PC division and later the Servers and Storage division and its acquisition by Lenovo, BlueTech Started Lenovo distribution in the Levant.

  • Jordan

    BlueTech Jordan LLC registered in Jordan to distribute Lenovo PCG and DCG, IBM Software and IBM Systems.

  • Gulf

    In order to secure efficient coverage of the Gulf region, BlueTech Gulf was incorporated in Dubai. BlueTech Gulf FZ- LLC registered in Dubai to provide the distribution of IBM Software in the Gulf countries.

  • Africa

    BlueTech Africa Offshore SAL was launched in 2017 to serve North, West and Central Africa, known as the French Speaking Africa. Covering the distribution of IBM Software in NWCA and IBM Systems in 20 countries in North and West Africa.

  • Qatar

    Striving for additional growth, BlueTech presence Qatar under the name of Blue Software for Trading was launched to better serve the Qatari market by supplying IBM Software.

About Midis Group

With more than 5000 professionals, some 100 of the world's leading IT suppliers, and a solid 50-year track record of performance and reliability, Midis Group is an international organization of over 170 companies across the emerging markets of Europe, the Middle East & Africa. The group is known for its advanced offering of managed IT services and consultancy, system integration, cloud and data center capabilities and infrastructure, software and hardware solutions, as well as technology distribution and retail.

Focused on providing the best in services with full integrity to vendors, partners, and customers across the destinations it serves, Midis Group was named in 2006 as one of the World Economic Forum's initial 100 Global Growth Companies.

Backed by the Midis expertise and human capital proficiency, BlueTech companies are expanding their reach to help business partners grow and expand.



Inshore and offshore operations covering the Levant, Gulf, North, West and Central Africa.

BlueTech - Coverage
BlueTech - Coverage: Levant
BlueTech - Coverage: Gulf
BlueTech - Coverage: Africa
  • Lebanon
  • Jordan
  • Iraq
  • Palestine

Become a Partner

BlueTech is a leading distributor for IBM Technologies and Lenovo Products covering 30+ countries across the Levant, Gulf and Africa.

Head Quarters
Holcom Building, 4th Floor, Corniche Al Nahr
P.O.Box 11-4558, Beirut, Lebanon
+961 1 593 190
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